The Abyss (2013)

Fabio Lattanzi Antinori

How do the repeated messages of advertising influence what we feel we want or need? The Abyssmashes up descriptions of the cheapest goods for sale on Amazon and eBay with some of the most overused, attention-seeking or embellishing adjectives from the language of advertising. Do they sound better or more desirable? The mashups caused by the system also suggest new ‘brand personalities’ for completely imaginary brands.