Please Don't Like This: A Social Media Conundrum (2015)

Jonah Brucker-Cohen, Benjamin Grosser

Have we become addicted to Like buttons and Like counts? In social media, "persuasion design"—including quantified notifications—is used to capture and hold our attention as frequently and for as long as possible. Will you be seduced by the pulsing red button and press Like? Or will seeing the number of people who couldn't help but press the button persuade you to comply with the title’s request not to like?